Calendars are an affordable and effective promotional tool. Unlike flyers, they keep your brand name in front of your customers all year.
Consider including photos of your products or employees to create an eye-catching design. Choose colors that will appeal to your audience. For example, real estate professionals can feature properties, while veterinarian clinics can include pictures of happy pets.
Increased Brand Awareness
Calendars are a very effective promotional item because they are used daily, providing brand exposure for the entire year. This is a massive advantage over many other promotional giveaways, which tend to collect dust in a drawer. Calendars can be customized with your company’s logo, colors, and messaging to build brand awareness and reinforce your message throughout the year.
In addition to your logo and messaging, calendars can include essential business dates. This can be done by having special holidays or observances relevant to your target audience, highlighting important events, or even offering discounts and rewards for specific days of the month.
Additionally, calendars can be used to feature photos of employees or customers. This is a great way to build relationships with your audience and increase brand loyalty. You can also ask your audience for photo submissions to feature on the calendar.
When choosing an online printing company to handle your bulk calendar printing, select one with a wide range of options and services. Look for a printing company that offers free proofing and design help to ensure accuracy and quality. They should also provide various bindery options, such as saddle stitched or wire-o binding and hole drilling for hanging. In addition, find out if they can offer dropshipping and blind shipping to make it easy for you to distribute your calendars directly to your clients.
Increased Customer Loyalty
Unlike online display ads scrolled past or ignored, calendars offer the chance to tell your company’s story. They can include beautiful images of your products, services, or events that will make your brand memorable to your audience. They can also feature old photos of your business or its founders to establish credibility and show how you have grown.
Calendars can be a fun way to build customer and employee relationships. They can be personalized using catchy graphics or quotes that motivate people to live fully. For example, a bakery might include recipes or baking tips to help inspire its customers each month. A bank could print a quote or saying that encourages its staff to strive for excellence each day.
A well-designed calendar will increase your return on investment and boost customer loyalty for your business. When ordering calendars, select a print shop that offers quality printing, fast turnaround times, and helpful customer service. Ask if they can provide you with samples or digital proofs before beginning the bulk calendar printing process so you can be confident that the final product will match your expectations. You should also find out if the printer uses saddle stitching or wire-o binding for their calendars and whether they can add holes for hanging.
Increased Sales
Once your calendar design is complete, find a printer that can offer you fast printing speeds so you can get the product into your audience’s hands quickly, high-quality materials so your calendar can stand up to repeated use and wear all year long, and affordable prices so you can stay within budget while generating a fantastic ROI. If your printer offers direct mail services, they can even put your calendars right into your audience’s mailboxes as soon as they’re printed!
Unlike promotional giveaways that collect dust in a drawer, calendars have a real purpose in your audience’s lives. They are used daily, keeping your brand and message top-of-mind throughout the year. This gives them a much higher return on investment than many other marketing strategies.
Calendars can also be used to promote special offers that align with your audience’s seasonal needs. For example, a home improvement store can include discounts on rakes and leaf blowers during autumn, snow shovels and plows in winter, and landscaping supplies in spring.
By focusing on the unique needs of your audience, you can create a highly effective customized calendar promoting your business or organization. Calendars can be as creative or straightforward as you like, but remember that they will be hung in prominent places where everyone can see them. Make sure they’re not an eyesore and reflect your company’s branding.
Increased Return on Investment
Aside from providing ongoing brand exposure, calendars effectively promote your business or organization to a broad audience. They are also inexpensive to produce, making them a great way to increase your ROI.
In addition, calendars are easily distributed. They can be hand-delivered to customers or clients, sent through direct mail, or displayed on company premises.
Whether your company is a retail store, real estate brokerage, NGO, or small to large-scale business, distributing custom printed calendars can help you boost brand visibility and grow customer loyalty. If you want to get the most return on your investment, look for a printing company that offers fast turnaround times to quickly get your calendars in your audience’s hands with high-quality materials. Hence, they last all year and represent your brand professionally and at affordable prices so you can stay within budget and generate an impressive investment return.
Finally, ask your printing partner if they offer additional services, such as design help or proofreading. This can be especially important if you need more time or experience to create the artwork for your calendars. And be sure to find out if they can print in bulk so you can get the most bang for your buck.
